Infor makes ReCept feel better
The vision statement of ReCept pharmacy is: “We make people feel better.” The service offered by the Texas pharmacy chain has recently been improved through the implementation of Infor CRM, previously SalesLogix. ReCept sees five sets of people within its business and each is represented by a hand on its logo that is also reminiscent of the star of Texas. The fives sets of people are patients, pharmacists, pharma, payers and professionals (which include physicians and nurses). The patients or customers are critical to their success and in looking to enhance their user experience they decided to implement a CRM solution.
ReCept selected Infor CRM and worked with Technology Advisors to implement the solution. Technology Advisors are an Infor CRM channel partner; they deliver solutions in SugarCRM and Microsoft Dynamics CRM and felt that Infor was the best fit for this customer. Since implementation, the solution has delivered several improvements to the Pharmacy business processes. These include:
- Richer customer profiles
- Enabling the workforce to become mobile with Infor CRM apps
- Increasing back office integration and reducing administration
- Improve the visibility of data for enterprise-wide reporting and visibility
- Enabling faster strategic decision making
The solution enables a user to get a complete view of all of the “hands” across the business from a single screen. It is not just about visibility—it is about enabling them to interact to improve relationships through activities such as e-marketing and social media. This allows employees to be fully aware of patients, food preferences, intolerances, birthdays and other details that allow them to make recommendations. This data can be updated by any member of staff, enabling information to be captured immediately without any loss due to time lapses between receipt and transcription.
In the event that a patient contacts ReCept and requires assistance the system reveals who is available, relevant and in the closest proximity to the individual concerned. This reduces not just the time taken to reach the patient, which can be critical, but also the cost of doing so.
Linda Stanko, National Director of ReCept’s Marketing and Inside Sales, commented, “A major component of our company mission is to provide an uncomplicated pharmacy experience, and we needed a solution that not only benefited us internally by opening up communication between management and employees, but also externally to deliver optimal care to customers.
“After evaluating multiple technology solutions, it was clear that Infor CRM would be flexible enough to take on our current challenges and adapt to future growth. In addition, the ongoing support that we have received from Technology Advisors was instrumental. The level of support and responsiveness has confirmed that we made the right decision.”